Brand Guidelines by Spotify

Draw inspiration from the brand style guide of Spotify.

USE TEMPLATE

Brand Guidelines by Spotify

spotify

Our logo

We are very proud of our logo, and we require that you follow these guidelines to ensure it always looks its best. Our logo is the combination of a simple and modern wordmark with the icon.

Icon

In cases when the Spotify brand has already been established we simply use the icon on its own. While the icon can exist without the wordmark, the wordmark should never exist without the icon.

spotify-logo-icon

The Spotify Green logo, pictured top left, is our primary logo colorway, and it should only be used with Black, White, and non-duotoned photography.

Please note: The Spotify green logo should only be used on a black or white background, for any other background you should use a monochrome logo.

  • The black logo should be used on light colored backgrounds.

  • The white logo should be used on dark colored backgrounds.

Exclusion zone

The logo and the icon’s exclusion zone is equal to half the height of the icon (marked as × in the diagram).

spotify-logo-exclusion-zone

Minimum size

Establishing a minimum size ensures that the impact and legibility of the logo is not compromised in application.

  • The Spotify logo should never be smaller than 70px in digital or 20mm in print.

  • The Spotify icon should never be smaller than 21px in digital or 6mm in print.

Logo misuse

It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Its orientation, color and composition should remain as indicated in this document — there are no exceptions.

Our colors

Spotify has always been green, and that won’t change. While embracing a much more colorful language in our brand communications, Spotify Green is our resting color, used only in situations where the brand palette is not being used.

Green*
#1DB954
R30 G215 B96
C80 M0 Y80 K0

White
#FFFFFF
R255 G255 B255
C0 M0 Y0 K0

Black
#191414
R25 G20 B20
C0 M0 Y0 K100

color1
color2
color3

*Please note: This green is darker than the green we use on the Spotify logo, which we refer to as light green. The green featured above is optimized for accessibility and legibility. Light green is only intended to be used with the official Spotify logo.

Rules with colors

Spotify Green should only ever sit on white, black, or a non-duotoned photograph. Spotify Green will mostly exist in the app. Spotify Green should never be used as or with a color from the brand palette, or a duotoned image.

spotify-brand-guidelines-colors

Use of our content

The content which is available through the Spotify platform is owned by many different rights holders. If you use that content you must comply with the rules set out in our Developer Terms of Service. If you use any Spotify metadata (including artist, album and track names, album artwork and audio preview clips) it must always be accompanied by the Spotify brand and links back to the Spotify Service as described in the Developer Terms. If you incorporate any streaming functionality, this must also include clear Spotify branding and comply with the additional limitations set out in the Developer Terms.

Our widgets

We provide several widgets: Spotify Play Buttons and a Follow Button. Go to the Widget Builder to get the code and build your own.

No pairing brands

You should not use the Spotify brand together with any other brand or in any co-branded communications. Pairing of brands is not permitted under our Developer Terms.

Thank you!

If you are having trouble with anything in this guide, you are missing brand elements from the brand package, or you are unsure if your communication best represents the Spotify brand, please contact the Spotify design team at brandapproval@spotify.com.

Live Preview

About this template

VIEW ALL

Brand guidelines are, in essence, your company’s manual on how to “use” your brand. It codifies how you, as an organization, present yourself to the world and communicate your personality.

Brand guidelines will be referenced by everyone who touches your brand, internally or externally, which is why consistency and clarity are critical. Consistent guidelines ensure that your brand is always communicated in a uniform way, even when you have different teams working on product design, customer service, marketing, and sales. They help designers, developers, and marketers all stay on the same page, presenting a unified image of your brand and your company to the public.

Spotify offers a great example of how to document and structure your brand guidelines. Their guidelines cover everything, from their logo and colors, to naming and communication, yet it's still short and simple.

Originally published here: Branding Guidelines | Spotify for Developers.

How to create your brand guidelines

To get started, simply import this template into Nuclino and modify it to fit your own brand.

Helpful brand guidelines don’t just tell – they show. Alongside all the dos, don’ts, and how-tos, include real-world examples. Use plain English and explain everything simply and clearly, giving enough detail to explain without being exhausting. Include handy tips and common mistakes.

One of the most common reasons people ignore brand guidelines is simply because they don’t know where to find them. Once you have created a beautiful brand style guide using this brand guidelines template, store it in an easy-to-find place and share it with everyone, especially new members of your team. Ideally, keep it in a centralized knowledge base for your company – which can be easily set up in Nuclino – so that all valuable information gets stored in the same easily searchable place.

And finally, remember: Even your brand guidelines need to follow brand guidelines. Inject brand personality wherever you can and demonstrate how to correctly practice what you are preaching.

Related templates