Blog Style Guide

Ensure the quality and consistency of your blog.


Blog Style Guide


On our Blog, we publish original, relevant content that is reflective of our company Values and is always in compliance with our Brand guidelines.

The topics we cover

Our articles covering a wide range of topics, including but not limited to:

  • Technology

  • Productivity

  • Leadership

  • Innovation

  • Software

  • Remote work

Our audience

Our content is written for people who:

  • Are primarily knowledge workers.

  • Are interested in new productivity trends.

  • Value the benefits of working remotely.

  • Are early adopters of new technology.



  • Be original.

    We only publish original content, plagiarism is unacceptable. If you need to reference an external source, always include a proper citation.

  • Be direct.

    Get to the point and avoid vague statements and platitudes. Make clear and concise statements and get to the important stuff right away. Our readers are busy, so we should value their time.

  • Be witty.

    Be professional but don't take yourself too seriously. Use humor to get your point across and build a more personal, casual connection with the reader.


Make sure to use images of consistently high quality, that fit the following requirements:

  • Dimensions: 1440 x 900

  • File size: 100 KB or lower

  • Royalty-free (your own illustration, screenshot, or a stock image from Unsplash)


While there are exceptions to every rule, whenever possible, abide by the following rules:

  • Use active voice. Avoid passive voice.

  • Avoid jargon, write in plain English.

  • Use positive language.

  • Use emojis and exclamation points sparingly.

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About this template


Creating a blog style guide is a great way to streamline your writing process. It works as a checklist, ensuring consistency across all the content you post on your company blog. It establishes the colors you work with, the type of images you use, the style of language you write with, and so no.

Having a comprehensive blog style guide means that when you expand your content marketing team or collaborate with guest bloggers, you can rest assured that their work will maintain the same level of quality your readers have come to expect from you.

We have put together an example of a blog style guide which you can use as a template for your own blog guidelines.

How to create a great blog style guide

Every company blog has its own personality so there is no such thing as the perfect style guide. However, most good style guides always include some of the following sections:

While there is no one-size-fits-all when it comes to blog style guides, what matters most is consistency. As long as everyone who contributes to your company blog uses your style guide as a reference, it fulfills its purpose, so it's best stored in an easily accessible place such as your company wiki. Simply use this blog style guide template to get started.

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