Design Brief
About the client/company
Capture key points about what the company does, how big they are, and what their key products or services are.
Project goals & objectives
Outline the overarching purpose of your project, as well as the granular methods you plan to use to achieve that purpose.
Target market/audience
Describe the customer, including their demographics such as age and gender, as well as psychographics like media consumption habits.
Budget
Allocate budget across all relevant disciplines: research, design, copywriting, development, coordination, testing, and review.
Schedule
Highlight the final deadline, as well as the important progress milestones.
Key project deliverables
Specify what deliverables are expected at the end of the project, and in what format.
Nuclino Tip
You can easily embed designs directly into Nuclino. Here's an example – use Figma to create and embed your own designs.
Further notes
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About this template
VIEW ALLA design brief is a vital communication tool for your design project. It defines what you, as a designer, need to do, and within what constraints and keeps all stakeholders aligned on project deliverables, budget, and schedule.
For your next design project, use this simple design brief template and adapt it to your team's needs.
