Set effective and measurable team goals.







O1: Increase recurring revenue



O2: Improve the quality of our sales approach

@Mario, @Luigi


O3: Improve our testing process

@Walter, @Jesse


O4: Improve our brand presence

@Bert, @Ernie


O5: Research and increase customer satisfaction

@Bruce, @Jason


Company OKRs

O1: Increase recurring revenue

  • Owners: Everyone

  • Key results:

    • Reach MRR of $250,000.

    • Increase average subscription size to $300/month.

    • Reduce monthly churn rate to less than 2%.

Team OKRs


O2: Improve the quality of our sales approach


O3: Improve our testing process

  • Owners: @Walter, @Jesse

  • Key results:

    • Conduct a security assessment of our code base.

    • Fix at least 100 bugs and open issues in old code not reviewed in the past 6 months.

    • Increase unit test coverage to 80% of code.


O4: Increase our brand presence

  • Owners: @Bert, @Ernie

  • Key results:

    • Plan campaigns in collaboration with 3+ industry influencers.

    • Get mentioned in 5+ top media publications.

    • Grow our social media following on Twitter and Facebook by 100+%.

Customer Success

O5: Research and increase customer satisfaction

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About this template


There are many approaches to setting enterprise goals, but few are as popular as OKRs (Objectives and Key Results). The development of OKRs is generally attributed to Andy Grove during his tenure at Intel. Google then adopted OKRs in 1999 during its first year, and the methodology quickly proliferated.

OKRs is a simple tool to create alignment and engagement around measurable goals. Objectives provide you with inspiration and guide you towards achieving a certain goal. Key results describe how the objectives will be measured. Sometimes, OKRs also include initiatives, which describe what you will do in order to achieve your Key Result.

To put it simply: An Objective is your destination, a Key Result is your speedometer; and an Initiative is your means of transport. We have put together a template to help you get started with OKRs.

How to define your team OKRs

You can use this free OKRs template and easily modify it to fit your team's needs.

When possible, make sure to define Key Results using the SMART framework, meaning that they should ideally always be:

Once the OKRs are finalized, they should be distributed to the whole company and kept in an easily accessible place, such as a company wiki. You can easily set it up in Nuclino by creating a free account.

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