Reach MRR of $250,000.
OKRs
Overview
Objectives | Owners | Achievement |
O1: Increase recurring revenue | Everyone | 75% |
O2: Improve the quality of our sales approach | 50% | |
O3: Improve our testing process | 90% | |
O4: Improve our brand presence | 70% | |
O5: Research and increase customer satisfaction | 65% |
Company OKRs
O1: Increase recurring revenue
Owners: Everyone
Key results:
Increase average subscription size to $300/month.
Reduce monthly churn rate to less than 2%.
Team OKRs
Sales
O2: Improve the quality of our sales approach
Key results:
Call all new sales qualified leads within the first 24 hours.
Create a Best practices sales process document.
Have all account managers listen in to 15+ recorded Product demos.
Engineering
O3: Improve our testing process
Key results:
Conduct a security assessment of our code base.
Fix at least 100 bugs and open issues in old code not reviewed in the past 6 months.
Increase unit test coverage to 80% of code.
Marketing
O4: Increase our brand presence
Key results:
Plan campaigns in collaboration with 3+ industry influencers.
Get mentioned in 5+ top media publications.
Grow our social media following on Twitter and Facebook by 100+%.
Customer Success
O5: Research and increase customer satisfaction
Key results:
Collect 500+ new survey responses to our Satisfaction survey.
Exceed NPS of 8.0.
Conduct 30+ phone interviews and collect qualitative data from recently Churned customers.
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About this template
VIEW ALLThere are many approaches to setting enterprise goals, but few are as popular as OKRs (Objectives and Key Results). The development of OKRs is generally attributed to Andy Grove during his tenure at Intel. Google then adopted OKRs in 1999 during its first year, and the methodology quickly proliferated.
OKRs is a simple tool to create alignment and engagement around measurable goals. Objectives provide you with inspiration and guide you towards achieving a certain goal. Key results describe how the objectives will be measured. Sometimes, OKRs also include initiatives, which describe what you will do in order to achieve your Key Result.
To put it simply: An Objective is your destination, a Key Result is your speedometer; and an Initiative is your means of transport. We have put together a template to help you get started with OKRs.
